2011 VMAs

Alan Friedman Co. got a little piece of this year's Video Music Award cake. Our slice came in the form of the perfectly bronzed Jenni "JWOWW" Farley and her well-groomed boyfriend Roger, who were introduced to us by JWOWW's bubbly stylist Jeni Elizabeth. The three arrived Saturday afternoon to select some gorgeous gems to adorn both Jenni and Roger as they march the red carpet the following evening. Layna Friedman provided Pinot Gris and hospitality for the group, making the process all the more enjoyable!

Roger and Jenni strike a pose in the store with Layna and Alan's daughter Nicole-Juliette

Jenni opted for a pair of stunning diamond dangle earrings, a pave diamond bracelet, and of course some eye-popping finger candy. Roger rocked diamond studs, a flashy multicolor diamond shield pendant, stunning diamond skull cufflinks, and a diamond bezel TW Steel watch.

Roger's VMA pendant!

The afternoon was a success as was the event, and our two sparkling Jerseybirds looked incredible! Check out JWOWW (and her jewelry!) interviewing at Sunday night's gig here:  

http://www.youtube.com/watch?v=G_JTdkK14XY