2011 VMAs

Alan Friedman Co. got a little piece of this year's Video Music Award cake. Our slice came in the form of the perfectly bronzed Jenni "JWOWW" Farley and her well-groomed boyfriend Roger, who were introduced to us by JWOWW's bubbly stylist Jeni Elizabeth. The three arrived Saturday afternoon to select some gorgeous gems to adorn both Jenni and Roger as they march the red carpet the following evening. Layna Friedman provided Pinot Gris and hospitality for the group, making the process all the more enjoyable!

Roger and Jenni strike a pose in the store with Layna and Alan's daughter Nicole-Juliette

Jenni opted for a pair of stunning diamond dangle earrings, a pave diamond bracelet, and of course some eye-popping finger candy. Roger rocked diamond studs, a flashy multicolor diamond shield pendant, stunning diamond skull cufflinks, and a diamond bezel TW Steel watch.

Roger's VMA pendant!

The afternoon was a success as was the event, and our two sparkling Jerseybirds looked incredible! Check out JWOWW (and her jewelry!) interviewing at Sunday night's gig here:  

http://www.youtube.com/watch?v=G_JTdkK14XY

Barbie...Rocks!

As many of you should know (and if you don't, shame on you!), Layna and Alan Friedman are the brainpower behind the increasingly more popular Barbie Rocks jewelry line. A collaboration with Mattel, the Barbie Rocks collection features top quality silhouette pendants in a variety of styles: sterling silver, classic white gold and diamonds, or even purple amethyst and 18kt white gold with black rhodium. These chic little accessories have garnered a celebrity following by the likes of  Khloe and Kourtney Kardashian, Denise Richards, Teri Hatcher, and Fran Drescher. And more recently, keeping up with the reality sisters, Bachelor Pad 2's Vienna Girardi and Jersey Shore's Jenni JWOWW Farley have been sporting their own rose gold and pink sapphire silhouettes both on and off the air.

Barbie isn't just for little girls anymore...!

Visit www.barbierocks.com and www.rockandrollltd.com for more information.