Cam Newton

Our apologies for the near month-long blog hiatus, we have been SO busy here at the store! Alan, our fearless leader, takes on new projects like it's going out of style. Since the ESPYS just happened, we thought all you sports fans would be interested in Cam Newton rocking some AFC gear. As many of you know, we carry a couple of trendy watch brands in our store: Phosphor, 01TheOne, Ernst Benz, and TW Steel. Each one appeals to a different style, and the urban chic Heisman winner opted for a classic black TW Steel to accent his fashion-forward get-up.

His innovative (and super nice!) stylist Melissa Meister decked him out in a sleek grey suit, lavendar tie, and a tucked-in scarf.

You stay classy, Cam Newton.

Come into the store to check out this watch and all of our other styles and brands!

We Want Your Jewelry!

Got old jewelry? Extra gold? Unused watches? Bring them our way! Any item, any price, any size. We will buy diamonds (white or colored), gold (including coins) and platinum pieces, and even full estates. We pay the highest prices on the spot and take trades, either up or down!

WATCH BRANDS WE LIKE: Patek Phillipe, Rolex, Cartier, Audemars Piguet, and all other Swiss brands.

If you have antique items you want updated or revamped, Alan Friedman has got you covered. We're experts in collaborating with you to redesign old jewelry or to do any jewelry repair to perfection.

Stop by and see us and we will take care of you!

Alan Friedman is a 35-year veteran in the jewelry industry. He was the original owner of Borsheim's in Omaha, NE, which he and his father sold to Warren Buffett in 1988, before he founded Alan Friedman Co.

Ring of the Day

Our pick for ring of the day (well, ring of the weekend really):

The tres gorgeous sterling silver rose ring. You can't go wrong with this piece: dark and edgy AND delicate and feminine. The band's vine motif is silhouetted in black acrylic, and the 18kt rose gold rose is set with 84 round brilliant cut white diamonds. It can be dressed down with jeans and a tee or classed up with a little black dress. What more could you ask for!? Versatility at its finest.

Phosphor Watches

Alan Friedman Co. is bringing you the latest and greatest in cutting edge timepiece technology. If you've never seen a Phosphor watch, you're in for a fashion-forward treat. The company's newest from its Spring 2011 collection is now on display in our Beverly Hills store!

As stated in the Phosphor Spring 2011 catalog, these bling-y watches "utilize miniature-sized rotors adorned with Swarovski crystals that revolve to reveal numerical or chronological information." In otherwords, each minute you will see (and hear! it makes a fun "click" sound) the crystals change shape to stylishly tell you the time. Also available in white, pink, and red, these are a must have!

On a less flashy note, the Curved E INK digital watch is classic with a modern twist. These watches are truly a technological step above the rest: "where standard LCD displays are muddy and low-contrast, e-ink microcapsule technology allows for crisp, fine resolution black and white graphics."

The bottom line is this: we love them, you're gonna love them, so why not treat yourself to a style update?! Come visit us at the store to see them in person!

NEW: Diamond Slice Rings!

We just got in our brand new diamond slice rings...and we're obsessed.

These babies are entirely custom made by Alan Friedman...and it shows! The first, edgier ring is set with a 6.58ct white diamond slice and 64 round black diamonds. The second ring (5.78ct slice) is set in platinum with a rose gold shank and features both white and pink diamonds. As cool as these rings look in the pictures, they are absolutely STUNNING in person. Be a trendsetter and show off the newest way to get icy.

Mother's Day 2011

Mother's Day is right around the corner! Alan Friedman Company has lots of gorgeous gift options for those hard-working moms in our lives. What better way to show your mom you care than to present her with a unique and custom-made piece of jewelry? We have a wide array of pendants, earrings, and rings that can please any taste, so come browse our store and check one more thing off that list!
For some reason blogger won't let me add images to this post, so I guess you'll just have to come to the store and see what we have for yourself ;)
Hope to see you this week!

Homage Collection

Today is the 25th anniversary of the Chernobyl nuclear disaster. In recognition of the city of Chernobyl and it's residents, Alan Friedman has custom designed a gorgeous new jewelry line titled the "Homage Collection." The line is centered around the international radioactive symbol which makes the jewelry as unique as it is meaningful. Proceeds from the sales of the Homage Collection benefit the National Resource Defense Council. Below are a few samples from the Homage Collection:

14k rose gold multi-color diamond and sapphire necklace containing 92 pinks sapphires at 0.61cttw, 92 yellow sapphires at 0.81cttw, and 46 black diamonds at 0.42cttw ($4,250).

14kt rose gold rings set with 91 pink sapphires at 1.50cttw ($3,200) and 91 champagne diamonds at 1.36cttw ($3,600).

1" sterling silver and onyx pendant with 18" chaing and signature "Homage 4.26.1986" tag ($235) and 1.23" sterling silver and onyx pendant with 20" chain and signature "Homage 4.26.1986" tag ($245). 

 The collection additionally includes earrings and delicate diamond pendants. Please contact us at 310.278.4944 or audrey@alandiamonds.com for any further details or order information. Support a great cause and look great doing it!