Alan Friedman Co. got a little piece of this year's Video Music Award cake. Our slice came in the form of the perfectly bronzed Jenni ...

As many of you should know (and if you don't, shame on you!), Layna and Alan Friedman are the brainpower behind the increasingly more po...

We love our jewelry, and we LOVE our customers! Alan Friedman is offering a limited time discount for our friends and fans: 25% off any or ...

Our apologies for the near month-long blog hiatus, we have been SO busy here at the store! Alan, our fearless leader, takes on new projects ...

Got old jewelry? Extra gold? Unused watches? Bring them our way! Any item, any price, any size. We will buy diamonds (white or colored), gol...

Our pick for ring of the day (well, ring of the weekend really): The tres gorgeous sterling silver rose ring. You can't go wrong with t...

Alan Friedman Co. is bringing you the latest and greatest in cutting edge timepiece technology. If you've never seen a Phosphor watch, y...